Building a Brand
I was appointed to lead the social media strategy for Travel + Leisure's new travel subscription brand, Travel + Leisure GO. Building a brand presence from scratch in 2021 was a unique experience. I'm proud to have successfully grown a community of 150k+ engaged followers in one year!
Finding Our Space
My biggest challenge and ultimate goal was to establish a presence that wouldn't be overshadowed by the giant Travel + Leisure Magazine. First and foremost, I built a strategy to differentiate us as the crossroads where inspiration and wanderlust meet bookable experiences.
All social media content was bookable through GO, social was focused on providing a resource to our members and prospects. The unique challenge in this: Building social guidelines to stand out while maintaining the brand standards of Travel + Leisure.
Growth Metrics
Standing Out
All content was editorial at heart, ensuring alignment to Travel + Leisure magazine editorial. In building social brand guidelines, I utilized the T+L core principles and built upon them to communicate our actionable content.